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Natural, Anti-Aging SKUs Boost $6 Billion U.S. Makeup Market

U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new report from Mintel.

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By: TOM BRANNA

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U.S. women continue to look for more natural beauty alternatives and the fountain of youth, according to a new report from Mintel. With more than 6 % growth reported from 2001-2006, the overall makeup category has continued to soar with strong contributions from the natural and anti-aging makeup segments.  Last year, the makeup industry garnered $6 billion in food, drug and mass merchandiser (FDM) sales. Brands claiming to promote youthful skin added $39 million of growth in the FDM category...

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